Click on client logos to explore active programs.
To combat poor consumer sentiment following the U.S. government’s auto bailout, Headway connected 1,300 automotive dealerships with youth baseball leagues in 90 markets. Since the program debuted in 2006, Chevy donated more than $20 million to leagues impacting 2.8 million kids. Oh, and they’re selling more cars.
Modeled after the wildly successful youth baseball program, Chevy Youth Soccer linked more than 650 automotive dealerships with youth soccer leagues in 50 markets offering equipment and fundraising resources and facilitating free instructional clinics led by professional soccer organizations.
Chevy Youth Hockey continues to grow after starting with just a one-market program in 2011. Today, nearly 70 Chevrolet dealers participate in the Headway-facilitated program, which includes equipment donations, sweepstakes opportunities and free instructional clinics.
To augment their MLB All Star Game national sponsorship by targeting families, Headway helped more than 3,100 Chevrolet dealerships drive sweepstakes entries for youth baseball parents. Winners received new family cars, and their leagues received field renovations and equipment
Since 2006, Chevrolet has encouraged perfect attendance among high school seniors with its Chevy Drive for Perfection Program. Pairing with more than 200 dealerships, Headway facilitated 35 vehicle giveaways to qualifying seniors producing nearly 8,000 test drives.
Headway connected with more than 3,100 dealers across the country offering a $50 donation per school for each test drive.
Headway helped Chevrolet dealerships introduce new cars to local families and millennials by facilitating college campus field day events packed with games, competition and product engagement.
Headway connected Chevy dealerships with college alumni associations by driving association fundraising and generating Chevy brand exposure through vehicle displays at high profile events.
To reach an affinity group of truck consumers, Headway connected more than 700 Chevy dealerships with NWTF chapters nationwide. Reaching more than 80,000 members annually, this partnership has generated 65,000 sales leads for Chevy since 2010.
In 2010, GM Corporate hired Headway to raise $1 million for the “Cell Phones for Soldiers” program, which helps U.S. troops call home via pre-paid phone calling cards. Dealerships served as cell phone donation sites and partnered with local radio stations to offer exclusive concerts to schools collecting the most phones. In 2011, 73 dealerships and 123 schools collected nearly 6,000 phones.
Facilitating a partnership between Miami Cadillac dealers and the University of Miami Alumni Association, Headway helped drive alumni fundraising and nearly 40 test drives.
Headway connected 400+ GMC/Buick dealerships with youth football leagues in more than 40 markets driving vehicle sales and impacting 275,000 young athletes.
Headway connected 400+ GMC/Buick dealerships with youth football leagues in more than 40 markets driving vehicle sales and impacting 275,000 young athletes.
Headway partners with AT&T on a national program to encourage students to take the pledge to never text and drive.
Headway positioned Valvoline as the industry leader in automotive excellence in more than 4,000 vo-tech classrooms annually, capturing 200,000 opt-ins for Valvoline’s CRM database.
Headway helped Valvoline leverage 100 fire stations to drive brand awareness and purchase intent among adult males.
Headway facilitated Valvoline’s National Hot Rod Association ticket donation program benefiting more than 1,000 certified auto certified technicians in 20 markets.
Headway connected the National Guard brand and recruiters in a highly competitive and hard-to-reach career tech market with 400 schools nationwide. As a result, Headway facilitated the collection of more than 2,000 qualified leads for the National Guard.
Headway helped generate brand awareness for Georgia Boot while acquiring student opt-ins from influential career tech students, raising purchase intent of first year participants by 22%.
Headway helped Georgia Natural Gas connect with education and college alumni communities, engaging 20,000 customers and donating $1.7 million to schools across the state.
Client Diversity. We partner with corporations, foundations and government organizations to build proprietary influencer marketing programs that drive results.
The Partner's Partner. We partner with agencies of record providing resources to effectively execute meaningful channel marketing platforms nationwide.
The Next Level of Integration. We partner with big brands looking for grassroots marketing to supercharge fully integrated advertising plans.
Easing Growing Pains. We partner with emerging brands to maximize their marketing dollars with laser-focused efforts offering minimal waste.
10945 State Bridge Road, Suite 401-471
Alpharetta, GA 30022
(p) 877.391.2556
