AT&T “It Can Wait” Don’t Text and Drive Campaign

Headway delivers the AT&T “It Can Wait” campaign to 3.5 million students nationwide.

Situation

Texting while driving is now the leading cause of death among Teen drivers. AT&T's "It Can Wait" program provides resources to educate teens and a platform for teens to take the pledge to never text and drive. Participants are encouraged to share the program across social networks, friends and family.

Solution

Bring the It Can Wait programs into schools across the country by communicating directly with school officials and providing schools with program resources, best practices and support throughout the school year.

Targeted Results

• Program success is determined by number of pledges - demonstrating increased commitment to the national movement.