Effective 2014, Valvoline makes the switch from Ford’s NASCAR team Chevrolet’s longtime flagship team Hendrick Motorsports. During the four year agreement, Valvoline will be featured as a prominent associate sponsor on the four cars driven by Jimmie Johnson, Jeff Gordon, Dale Earnhardt Jr. and Kasey Kahne. Congratulations!
Today is the day. Headway Marketing joins AT&T in telling the world that ‘It Can Wait’ on Drive 4 Pledges day.
Visit www.itcanwait.com to take the pledge.
Forbes ranks construction as one of the ten deadliest jobs in America. Headway is proud to help companies like Georgia Boot deliver construction safety programs to classrooms to reinforce among students the importance of proper personal protective equipment and site safety.
School districts nationwide are turning to furlough days, lay-offs and the elimination of core programs to meet budget cut demands. With over $1.9M donated to date, corporate support like Georgia Natural Gas's TrueBlue Schools program is critical for schools. Check out the case study to learn how Headway helps drive the program.
For those addicted to their phones, Werner Herzog's latest thirty-five minute film 'From One Second to the Next' promises to scare drivers straight. Headway is a proud AT&T partner helping to help deliver the It Can Wait campaign to schools across the nation.
While Headway clients bring real world skills and careers to the classrooms, worldwide theme park KidZania is taking a different approach. In their kid-sized facilities, children work as real professionals, earn money (KidZos), learn about banking and then shop. Very cool. KidZania opens stateside in 2015.
Work hard, play hard is a core value at Headway. Check out the 5 best company outings for co-worker bonding according to U.S. News & World Report last year. We'd like to add Braves games, skiing and softball to the list in 2013.
The engineering skills gap continues to plague companies as they struggle to fill open positions with talented candidates. Elevating students' exposure to the field is critical. Learn how Headway clients are offering resources to engineering instructors nationwide on our Army National Guard case study.
America voted Valvoline the 2013 Motor Oil Brand of the Year as they hit the road this summer. Congratulations!
Millennials get a bad rap but the truth is, Millennial moms kick butt balancing work, kids, the home … life. Kudos to Headway clients for leveraging youth sports and schools to reach this coveted target without disrupting her already hectic day.
Headway is helping companies address the skills gap crisis facing several key industries by connecting corporations with classrooms. The Valvoline Motor Oil Education program is delivered to over 3,500 schools nationwide, including community college classrooms, providing auto tech teachers with relevant resources for real-world instruction.
Kudos to Headway clients for supporting youth sports leagues nationwide. The journey of a young athlete is a profound one as told through these "Dear Me" letters written by professional athletes to their younger selves. Good luck to our future sports stars who are on their journey now.
Automotive Technology programs like this one in the North Kansas City School District's Career and Technical Education Center are critical to helping young auto technicians receive ASE certification. Headway helps brands like Valvoline connect with these core consumers through branded programs like the Valvoline Motor Oil Education Program.
U.S. Department of Labor and OSHA, among others, partner to support a 30 minute stand down in Chicago on June 12, during which time construction sites will cease operations to raise awareness of site hazards safety precautions among employees. According to OSHA, 4,609 workers were killed on the job in 2011. Thanks to Georgia Boot and their Construction Safety program in our schools.
Chevrolet dealers across the country are making a big difference in the lives of youth league participants in their communities by providing invitations to exclusive instructional clinics.
Valvoline is excited to offer this program as a way to show appreciation by donating raffle tickets and station kits including workout videos, recreational equipment and other unique prizes through the Valvoline Firefighter Appreciation Program.
No text is worth a life. It Can wait. Visit itcanwait.com to take the pledge and share the word.
Less than 10% of national marketers say their company has the reSources to activate consumers at a local level. Headway lends its infrastructure to clients to efficiently add a hyper-local marketing layer that is as nimble as it is effective.
The 17th annual Brand Keys Customer Loyalty Engagement Index (CLEI) suggests that the access to discounting and saturation of social media exposure have desensitized consumers. Brands now seek emotional engagement as a point of differentiation. Headway helps companies generate more relevance with consumers through community based channel marketing programs that achieve key business objectives while also giving back.