The National Guard was looking to connect with potential recruits, targeting science, technology, engineering and math (STEM) students aged 17-19.
In partnership with LM&O Advertising, agency of record for the National Guard, Headway developed and distributed the National Guard Engineering Education program to engineering instructors nationwide. Teacher kits included a DVD of the curriculum overview complete with a hands-on classroom exercise and materials. An instructor microsite featured best practices and a post-lesson quiz through which students could opt- in to receive additional information on the National Guard. Parents received program completion certificates with information packets regarding financial benefits associated with National Guard service.