ABOUT HEADWAY MARKETING

Needs Assessment

You are the experts on your business, and we want to listen. We are here to learn about your objectives and understand who you’re trying to reach.

Channel Identification

This is where our local marketing formula takes action. With your targets and goals in focus, Headway helps identify the most strategic channel to infiltrate.

Program Development

Three key descriptors drive successful Headway programs:

Influencer Driven. The presence of a consistent influencer nationwide throughout the channel allows for effective aggregation. The key role of the influencer is to be a critical liaison between Headway and the target audience.

Community Minded. Headway's success in channel marketing proves that filling a need for the influencer drives loyalty and builds a long-term, productive relationship within the local community. We do for them, they do for us. We call this the influencer incentive.

Scalable. An affordable and streamlined scale is always a priority. However, we understand the necessity of local flexibility. Our programs offer companies the confidence of brand integrity, controlled community customization and resources for dutiful local activation. At Headway, we’re CRM activation and fulfillment experts, so this is a piece of cake.

Measurement and Reporting

At Headway, programs are developed with results in mind. The architecture of our programs leverages the vast digital, CRM and fulfillment capabilities we have to adequately measure the client-defined success metric. We are committed to driving ROI and will analyze and pivot to ensure results.